Imal Fashion Show in Multan

MULTAN: The fashion scene has picked up in Multan with the first international fashion showhosted by the city.
Marking its launch from the city of saints, the show titled ‘Tribute to Fashion in Pakistan’ will
travel to eight major cities of the country.

Imal Fashion Show in Multan, Lahore, Karachi

The event, organised by Imal Productions, US, was held at a local hotel on May 15. Designers from all
over the country and abroad showcased their works before the fashion lovers in Southern Punjab. More

Imal Fashion Show in Multan

than 40 models, including 24 female models from the US, UK and South Africa, walked the ramp portraying
national and local cultures. The dresses showcased ranged from traditional bridals to western designs.Talking to The PakiPaki.Net team, the head of Imal Productions, Asif Randhawa said: “We will organise
eight shows all over the country.

Imal Fashion Show in Multan

The ‘Tribute to Fashion in Pakistan’ will include eight cities, 200
models and 100 designers. The aim is to encourage fashion. We have started it from Multan as we have
heard there is no fashion in this city. But it turns out that] there is a great trend here. The people
present at the event have proved that Multan has a great potential for fashion.”

Imal Fashion Show in Multan

Other than some Pakistani names, models from the US, UK and South Africa walked the ramp. Fashion
designers and models from the city were also given a chance to encourage local talent in fashion
designing.

Imal Fashion Show in Multan

Spunk and Ethnic Arts were among a few local brands that received great feedback from the audience for
their work presenting the culture of subcontinent with distinct Mughal embroidery.“It is our first effort and we have got a wonderful response from the viewers,” said the concept
designer of the show, Sara Amjad, Hassan Bhukhari, Sajjad khan,

Imal Fashion Show

Sajeel Liaqat, a model, shared her experience, saying: “Usually we perform in Lahore, Faisalabad,
Karachi and Islamabad but people over here gave us a very warm welcome. The atmosphere is very friendly
and we have enjoyed a lot.”

Imal Fashion Show in Multan

It seemed that the organisers behind the show had left no stone unturned in making the event a success.
Seeing the overwhelming response from the visitors, the city is expected make a venue for more fashion
shows in future.

Imal Fashion Show in Multan

While the project is aimed to promote fashion designing in general, it is more focused on the areas
with which people do not associate fashion.
Talking to The PakiPaki.net Team, chief guest and the president of Pakistan-Italian Business
Association, Hsy , Amir Adnan said: “I think it’s a good opportunity and a great occasion for the city
of Multan. It’s the first time that such an activity has been organised here and we hope that in future
more fashion programmes will be arranged.”

Imal Fashion Show in Multan

“I was not expecting that kind of response. It was awesome and people are so lovely. Seriously, I am
impressed by the people of Multan. Basically, I am impressed by the designers of Multan,” said a Production Manager,
Asif Randhawa.

Imal Fashion Show in Multan

Spotted at the event was fashion designer Hina Mansoor who said that the experience had been really
good and very surprising as many people in Multan had shown their interest and appreciated the work of
fashion designers.