[Lahore: 15th March 2014] Élan introduced their Spring/Summer 2014 Lawn, in collaboration with one of Pakistan’s premier textile houses, Hussain Mills Limited, through an exclusive exhibition held on 15th March at Lahore Lagoon Marquee in Lahore and on 17th March at the Ramada Hotel in Multan. The exhibition was attended by celebrities, socialites and members of the media alike many of them spotted wearing Elan lawn along with models, Amna Babar, Nooray, Nadia Ali and many more. The event featured a beautiful floral set up managed by J&S with public relations by Lotus.
For Élan Lawn this year, designer Khadijah Shah has taken inspiration from a variety of sources, incorporating design elements such as oriental birds, trees, and flowers, textures, animal prints, butterflies, frescos, trellises and geometrics by way of artistic compositions. Based in a strong colour palette that exudes a mature sophistication, the collection features citrus yellows, tangy limes, dusky pinks, sunset oranges, deep brick, charred charcoal, gold beiges, lavenders, ivories and blacks based in premium quality lawn fabric complemented with 100% pure silk and chiffon dupattas.
The collection is also accompanied by extra fabric, which can be utilized for sleeves and panels, and includes multiple pieces of intricately embellished embroidery which can be used on the neckline, hemline, sleeves or back as per a consumer’s individual preference. Élan Lawn S/S 2014 features a total of fifteen designs in two color ways and is available in attractive prices ranging between PKR 6,055 and PKR 6,855. Take a look at all the photos from the two exhibitions with Mahirah Khan visiting the launch in Multan in Elan.
Photos courtesy Lotus PR.