|Multan Garisson Club Services Club|
|Under construction cinemas and plazas in Muktan|
If someone still believes that the cinema business is on the verge of collapse, then he should look at the level of investment being made by different entertainment companies, like Super Cinema, in establishing state-of-the-art multiplex cinemas. This could be enough to change perception.
At present, around 100 new multiplex cinema houses are either under construction or in the pipeline all over the country with investment estimated at Rs10 billion. Of these, 13 new screens (cinemas) will be installed by Super Cinema with an investment of over Rs1 billion.
Super Cinema Founder-entrepreneur Ramzan Sheikh, however, believes that the cinema business is still in its infancy despite lots of development aimed at replacing traditional cinemas with multiplex screens in recent years.
Established in 2012, under the umbrella of Mainland Group Limited, Super Cinema is expanding its footprint rapidly. In about two years, the company is running eight cinemas.
The group, which is also operating the Royal Palm Golf and Country Club, is well aware of the changing trends and ways to capitalise on them and set up profitable ventures.
The cinema industry got a real lift after the removal of the ban on Indian films in 2007. Apart from this, the Punjab government, following the 18th Constitution Amendment, is encouraging private investment in the neglected industry and supporting efforts to remove hurdles in the way of growth, adds Sheikh.
The upcoming 13 cinema projects worth over Rs1 billion in cities like Multan, Sialkot and Lahore will also include food courts.
Sheikh believes that the modern cinema is incomplete without food courts and play areas for children. The group is also investing in quality food courts along with digital/3D screens and is trying to establish it as an allied business.