Sunday, January 5, 2014

Multani People Want Indian and English Movies too


Sixteen Hindi films were screened in Pakistan last year after a nearly four-decade ban

By then the profits had been coming in for some time, establishing the Indian films as an economically viable option. Much investment had gone into building multiplexes in Pakistani cities and in the words of Syed Noor, “we must save this investment.”
The investment in multiplexes is increasing over time. While 20 per cent of the revenue generated by film screening in the country is still estimated to come from a Karachi multiplex, cinema halls have cropped up or ‘become functional’ in cities like Multan and Faisalabad.

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